Two months ago, we started a project with a very simple goal: Experiment and have fun. Also, we had an idea in our mind and was to bridge the gap between design and code. We wanted to answer a question that was on our heads some time ago: How can we complement graphic design with programming in a branding / visual identity project?
Then, we find out that we could, using code, shorten the time in the design process, based on patterns and geometries to make easier the creative process for the designers.
This is how this project born: Generative design for the branding and visual identity of Absurdo, a digital product design studio. Our main intention: Save designers time in the complementary piece design process. Those pieces should support the graphic language and also, be stunning and catching per sé.